About Heidi

Heidi's bags were designed to give mommies the option of a stylish and contemporary mommy bag.

Heidi bags are lighweight and roomy, with deep pockets to keep all baby's essentials organized.

With the convertible straps, Heidi mommy bag can be worn as a backpack, shoulder bag, messenger style and can be easily attached to all strollers.

Heidi Mommy Diaper Bags were designed by Adi Samuel, an Israeli designer whose keen sense of design and her love for fashion led her to create a functional and chic line of diaper bags that can carry you way beyond the baby days without sacrificing style.